In her new role, Tina is responsible for planning and executing both online and offline marketing strategies and campaigns. More specifically, she manages media relations, contributes to website and social media content, carries out web analytics, produces promotional films, and conducts market and product related research.
To further strengthen the company’s exceptional reputation for helping customers to operate efficiently, she is committed to raising awareness of their services and products around the world. To achieve this, Tina relies heavily upon digital marketing, as well as more traditional methods.
“When used effectively, the power of digital marketing is phenomenal. Elite Control Systems provides engineering solutions to companies that operate in a variety of industries. In addition to its strong portfolio in the whisky sector of the bottling and distilling industry, the company serves customers in the oil and gas, food and beverage, and manufacturing industries. By communicating regularly – and instantaneously – with our customers and target markets, I am confident that word of the company’s offerings will spread rapidly, allowing other companies to find out about the great benefits they can achieve with Elite Control Systems,” said Campbell.
“We have invested many years developing technologically advanced process control systems, and feel that the time is right to accelerate how we promote them to the marketplace,” said Brian Sneddon, General Manager of Elite Control Systems. “Tina is a passionate, dedicated marketing professional with great drive and experience. We are certain that she will help us to identify opportunities and improve communication with our key markets. We look forward to working with her and welcome her to the team.”
Prior to her appointment as Marketing Coordinator, Tina gained valuable marketing, public relations and sales experience while working for Optical Express, STV Group and ticket sales company TicketSoup.com in Glasgow. Originally from Fort William, Scotland, Tina holds a BA (Hons) Degree (2:1) in Marketing from Glasgow Caledonian University, and is studying for a Professional Certificate in Digital Marketing from the University of Aberdeen.
About Elite Control Systems Limited
Founded in 1992, Elite Control Systems Limited specialises in systems integration. It is known for helping companies within a variety of industries to use fast-moving process control, automation and information technology to achieve their business objectives.